It was on of those deep rules 1...'That is why'

In his way I suppose one might sat Cameron is a genius.
He is the master of the platitude.
That is the master of saying nothing much- mouthing platitudes upon cliche upon vacious statement, the kind of thing that is the easiest listening of the and most imbellic stuff of political debate. What makes him (a little) different is firstly that he clearly thinks he is being a man of the people on making these list of platitudes, worse that that he probably thinks he is being profound.I suppose there is nothing wrong that that - given politicians need their platitudes and simplification to get elected, it is for better to have a nitwit in charge that a liar...
Secondly though his use of the phraze that is why, is really very interesting. It comes at the end of lists of rubbish, of platitudes and splices that list either to a list of hopes (usually speeches he has made) or else a clumsy policy.
In short his 'that is why' is clearly imperialistic in its endeavours. it subsumes platitude to either a action of political branding which claims all those things you all think, really is speaking our language; and at the same time converts those platitudes into potential Tory policies.
Now the move is so unsubtle so cack anded that it ought to fail. The trouble of cpurse is the media are currently in love with cameron and threat his saying as if they matter. They allow then the move to go unquestioned and have even adopted the phraze of "David Cameron's idea...' as part of their own vocabulary, and therefore as a natural part of the political debate. the result is hen that our language is gently being warmed in the direction of rightwing uncritical mumbo-jumbo.- A language which says nothing useful (if nothing offensive). The problem of course is that if this is really the language of the next political decade or so (which it will be if it is not challenged somehow), we are going to be able actually address in anything other that jolly hockey stick buck; language deep social and economic problems.
We might have fun being idiots at each other -but is that really the point?