If Cameron public personality is twaddle - he uses vacious words to hide is lack of ideas (a kind of operation margarine!) - Browns equivalent is anger.
but here the operation is clearly running the opposite way. Brown did always strike one as a bully. or a man who simply assumed he was right always, and therefore knew everyone else was idiots. Anger overhung his and every thing he was. his response was always to try to make that anger 'useful'. He would describe himself as being angry about...(the latest example is the failure of the world, including himself, to meet the development targets). The was no doubt at one point told be some marketing fool to use what he was when trying to sell is ideas and himself.
Trouble of course is that it really does not work. We all know that brown is an angry man, and the anger simply overshadows what is is saying. We feel it and not the point he is making. or perhaps (depending on ones mood) one thinks so what if you are angry - how is anger appropriate - it will not solve anything -i am angry about lots of things myself...
he hides the meaningful things under a rubric that actually robs them of their power and passion.
Operation margarine in reverse - unless that is the point e and he is meaning to distract from the issues, to hide the fact he was never good at realizing what he wanted - he merely posed, waving endless numbers around....
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